This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives who had their marketing budgets shift from paid media to social media in Canada as of June 2014, by industry. During the reported period, those in the service industry who reported shifting marketing budgets stated that 57 percent of their marketing budget had shifted to social media over time.
Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry
Question: Has your company shifted marketing budget from paid to social media? If yes, can you estimate what percentage of your marketing budget has been shifted to social media over time.
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding
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The Gandalf Group. (June 24, 2014). Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
The Gandalf Group. "Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry." Chart. June 24, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
The Gandalf Group. (2014). Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
The Gandalf Group. "Share of Businesses in Canada Whose Marketing Budgets Have Shifted from Paid Media to Social Media as of June 2014, by Industry." Statista, Statista Inc., 24 Jun 2014, https://www.statista.com/statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
The Gandalf Group, Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry Statista, https://www.statista.com/statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/ (last visited December 22, 2024)
Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry [Graph], The Gandalf Group, June 24, 2014. [Online]. Available: https://www.statista.com/statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
