This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 23 percent of executives stated that a benefit of social media versus traditional media for companies was the ability to target specific groups.
Benefits of social media versus traditional media for companies in Canada as of June 2014
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
Comments mentioned by less than 6%: No/little benefit, Access to hiring/talent pool, Other
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The Gandalf Group. (June 24, 2014). Benefits of social media versus traditional media for companies in Canada as of June 2014 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/435602/social-media-benefits-canada/
The Gandalf Group. "Benefits of social media versus traditional media for companies in Canada as of June 2014." Chart. June 24, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/435602/social-media-benefits-canada/
The Gandalf Group. (2014). Benefits of social media versus traditional media for companies in Canada as of June 2014. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/435602/social-media-benefits-canada/
The Gandalf Group. "Benefits of Social Media versus Traditional Media for Companies in Canada as of June 2014." Statista, Statista Inc., 24 Jun 2014, https://www.statista.com/statistics/435602/social-media-benefits-canada/
The Gandalf Group, Benefits of social media versus traditional media for companies in Canada as of June 2014 Statista, https://www.statista.com/statistics/435602/social-media-benefits-canada/ (last visited December 23, 2024)
Benefits of social media versus traditional media for companies in Canada as of June 2014 [Graph], The Gandalf Group, June 24, 2014. [Online]. Available: https://www.statista.com/statistics/435602/social-media-benefits-canada/
