Highest spending advertisers in Italy 2020

Published by
Michele Majidi,
Jan 6, 2023
In 2020, Volkswagen was the leading advertiser in Italy, with an ad spend of 99.43 million euros. Ferrero followed with 93.4 million and Barilla rounded out the top three with 85.41 million. Out of the top ten advertisers, eight reduced their ad spending during the presented period. Only two companies - Tim and Poltronesofà - saw an increase in their advertising expenditure.

Leading advertisers in Italy in 2020, by advertising spending (in million euros)

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Release date

March 2021

Region

Italy

Survey time period

2020

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