In 2020, Volkswagen was the leading advertiser in Italy, with an ad spend of 99.43 million euros. Ferrero followed with 93.4 million and Barilla rounded out the top three with 85.41 million. Out of the top ten advertisers, eight reduced their ad spending during the presented period. Only two companies - Tim and Poltronesofà - saw an increase in their advertising expenditure.
Leading advertisers in Italy in 2020, by advertising spending
(in million euros)
Characteristic
Spending in million euros
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Brand News Media Group. (March 22, 2021). Leading advertisers in Italy in 2020, by advertising spending (in million euros) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. "Leading advertisers in Italy in 2020, by advertising spending (in million euros)." Chart. March 22, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. (2021). Leading advertisers in Italy in 2020, by advertising spending (in million euros). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. "Leading Advertisers in Italy in 2020, by Advertising Spending (in Million Euros)." Statista, Statista Inc., 22 Mar 2021, https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group, Leading advertisers in Italy in 2020, by advertising spending (in million euros) Statista, https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/ (last visited August 24, 2024)
Leading advertisers in Italy in 2020, by advertising spending (in million euros) [Graph], Brand News Media Group, March 22, 2021. [Online]. Available: https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/