In 2020, Volkswagen was the leading advertiser in Italy, with an ad spend of 99.43 million euros. Ferrero followed with 93.4 million and Barilla rounded out the top three with 85.41 million. Out of the top ten advertisers, eight reduced their ad spending during the presented period. Only two companies - Tim and Poltronesofà - saw an increase in their advertising expenditure.
Leading advertisers in Italy in 2020, by advertising spending
(in million euros)
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Brand News Media Group. (March 22, 2021). Leading advertisers in Italy in 2020, by advertising spending (in million euros) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. "Leading advertisers in Italy in 2020, by advertising spending (in million euros)." Chart. March 22, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. (2021). Leading advertisers in Italy in 2020, by advertising spending (in million euros). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. "Leading Advertisers in Italy in 2020, by Advertising Spending (in Million Euros)." Statista, Statista Inc., 22 Mar 2021, https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group, Leading advertisers in Italy in 2020, by advertising spending (in million euros) Statista, https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/ (last visited December 03, 2024)
Leading advertisers in Italy in 2020, by advertising spending (in million euros) [Graph], Brand News Media Group, March 22, 2021. [Online]. Available: https://www.statista.com/statistics/435434/highest-spending-advertisers-in-italy/
