This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 32 percent of executives strongly agreed that social media opened up reputational risks for companies like theirs.
Attitudes towards social media for businesses according to executives in Canada as of June 2014
Characteristic
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Don't know
Social media opens up reputational risks for companies like mine
32%
43%
13%
2%
10%
Social media is one of the most cost-effective communication & marketing tools for companies
22%
41%
13%
7%
15%
Social media is one of the most effective communicative & marketing tools for companies
16%
40%
22%
14%
8%
The benefit of social media for business is exaggerated
13%
43%
23%
13%
7%
Our company is going to devote more resources to social media in the future
25%
30%
24%
16%
5%
I don't understand enough of the benefits that online & social media could have for our company
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
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The Gandalf Group. (June 24, 2014). Attitudes towards social media for businesses according to executives in Canada as of June 2014 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/
The Gandalf Group. "Attitudes towards social media for businesses according to executives in Canada as of June 2014." Chart. June 24, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/
The Gandalf Group. (2014). Attitudes towards social media for businesses according to executives in Canada as of June 2014. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/
The Gandalf Group. "Attitudes towards Social Media for Businesses According to Executives in Canada as of June 2014." Statista, Statista Inc., 24 Jun 2014, https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/
The Gandalf Group, Attitudes towards social media for businesses according to executives in Canada as of June 2014 Statista, https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/ (last visited August 24, 2024)
Attitudes towards social media for businesses according to executives in Canada as of June 2014 [Graph], The Gandalf Group, June 24, 2014. [Online]. Available: https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/