This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014, based on industry. During the reported period, 40 percent of executives belonging to companies with 1,000 employees or more stated that social media substantially changes how they communicate and market.
Perceptions of social media use for corporate communications in Canada as of June 2014, by company size
Characteristic
1-200 employees
201-1,000 employees
1,000+ employees
Social media substantially changes how we communicate and market
18%
13%
40%
A social media presence is required to do business, but mostly doesn't change how we communicate and market
27%
41%
30%
It isn't necessary to have a social media presence
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding
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The Gandalf Group. (June 24, 2014). Perceptions of social media use for corporate communications in Canada as of June 2014, by company size [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/435266/company-size-social-media-corporate-use-canada/
The Gandalf Group. "Perceptions of social media use for corporate communications in Canada as of June 2014, by company size." Chart. June 24, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/435266/company-size-social-media-corporate-use-canada/
The Gandalf Group. (2014). Perceptions of social media use for corporate communications in Canada as of June 2014, by company size. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/435266/company-size-social-media-corporate-use-canada/
The Gandalf Group. "Perceptions of Social Media Use for Corporate Communications in Canada as of June 2014, by Company Size." Statista, Statista Inc., 24 Jun 2014, https://www.statista.com/statistics/435266/company-size-social-media-corporate-use-canada/
The Gandalf Group, Perceptions of social media use for corporate communications in Canada as of June 2014, by company size Statista, https://www.statista.com/statistics/435266/company-size-social-media-corporate-use-canada/ (last visited November 23, 2024)
Perceptions of social media use for corporate communications in Canada as of June 2014, by company size [Graph], The Gandalf Group, June 24, 2014. [Online]. Available: https://www.statista.com/statistics/435266/company-size-social-media-corporate-use-canada/
