Canada: perceptions of social media for companies 2014, by company size

Perceptions of social media use for corporate communications in Canada as of June 2014, by company size

Characteristic1-200 employees201-1,000 employees1,000+ employees
Social media substantially changes how we communicate and market 18% 13% 40%
A social media presence is required to do business, but mostly doesn't change how we communicate and market 27% 41% 30%
It isn't necessary to have a social media presence 55% 47% 28%
Created with Highcharts 7.2.2Share of respondents18%18%27%27%55%55%13%13%41%41%47%47%40%40%30%30%28%28%1-200 employees201-1,000 employees1,000+ employeesSocial media substantially changes how we communicate and marketA social media presence is required to do business, but mostly doesn'tchange how we communicate and marketIt isn't necessary to have a social media presence
0%10%20%30%40%50%60%70%80%90%100%110%120%130%140%150%
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Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding

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