In 2024, the United Kingdom alone will account for an estimated 5.83 percent of global advertising revenues. Germany and France were forecast to hold shares of around four and 2.3 percent, respectively. Altogether, Europe's share in worldwide ad spending will stand at 19.7 percent. Most European ad markets were projected to expand between 2022 and 2026.
Advertising spending in selected markets in Europe as a percentage of the global ad expenditure in 2024
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Dentsu. (January 8, 2024). Advertising spending in selected markets in Europe as a percentage of the global ad expenditure in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/435162/ad-spending-growth-in-europe-by-region/
Dentsu. "Advertising spending in selected markets in Europe as a percentage of the global ad expenditure in 2024." Chart. January 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/435162/ad-spending-growth-in-europe-by-region/
Dentsu. (2024). Advertising spending in selected markets in Europe as a percentage of the global ad expenditure in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/435162/ad-spending-growth-in-europe-by-region/
Dentsu. "Advertising Spending in Selected Markets in Europe as a Percentage of The Global Ad Expenditure in 2024." Statista, Statista Inc., 8 Jan 2024, https://www.statista.com/statistics/435162/ad-spending-growth-in-europe-by-region/
Dentsu, Advertising spending in selected markets in Europe as a percentage of the global ad expenditure in 2024 Statista, https://www.statista.com/statistics/435162/ad-spending-growth-in-europe-by-region/ (last visited December 21, 2024)
Advertising spending in selected markets in Europe as a percentage of the global ad expenditure in 2024 [Graph], Dentsu, January 8, 2024. [Online]. Available: https://www.statista.com/statistics/435162/ad-spending-growth-in-europe-by-region/
