This statistic displays the development of advertising expenditures in the European Union (EU 28) from 2009 to 2018, broken down by media. In 2018, television ad spend reached roughly 31.7 billion euros, an increase compared to the previous year. Internet advertising spend had the highest share in European advertising expenditures during the same period of time and amounted to 45.4 billion euros.
Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media
(in million euros)
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European Audiovisual Observatory. (November 1, 2019). Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/434724/advertising-expenditure-in-the-eu-by-media/
European Audiovisual Observatory. "Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros)." Chart. November 1, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/434724/advertising-expenditure-in-the-eu-by-media/
European Audiovisual Observatory. (2019). Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/434724/advertising-expenditure-in-the-eu-by-media/
European Audiovisual Observatory. "Advertising Expenditure in The European Union (Eu 28) from 2009 to 2018, by Media (in Million Euros)." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/434724/advertising-expenditure-in-the-eu-by-media/
European Audiovisual Observatory, Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros) Statista, https://www.statista.com/statistics/434724/advertising-expenditure-in-the-eu-by-media/ (last visited December 30, 2024)
Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros) [Graph], European Audiovisual Observatory, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/434724/advertising-expenditure-in-the-eu-by-media/
