Attributes of popular smartphone apps in the U.S. 2014

Attributes associated with frequently used apps according to users in the United States as of September 2014

CharacteristicPercentage of respondents
Makes my life easier 63%
Clear instructions for using app 63%
Appealing design and aesthetic 57%
Consistent experience on multiple devices 57%
Always has new content 45%
Brand I interact with offline 43%
Created with Highcharts 7.2.2Percentage of respondents63%63%63%63%57%57%57%57%45%45%43%43%Makes my life easierClear instructions for using appAppealing design and aestheticConsistent experience on multiple devicesAlways has new contentBrand I interact with offline
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Release date

May 2015

Region

United States

Survey time period

September 12 to September 22, 2014

Number of respondents

8,470 respondents

Age group

18 to 64 years

Special properties

Smartphone users who used any app in the past 7 days

Method of interview

Online survey

Supplementary notes

Percentages based on Top 2 Box. Question: "Thinking about the [...] apps that you use frequently and those that you do not use very often or at all, to what extent do you agree or disagree that the following attributes are true of [...] apps that you use more frequently?"

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