This statistic shows a selection of popular factors when deciding to download a mobile app according to users in the United States as of September 2014. During the survey period, it was found that 60 percent of survey respondents found the price of an app to be an important factor.
Important factors when deciding to download an app according to users in the United States as of September 2014
Smartphone users who used any app in the past 7 days
Method of interview
Online survey
Supplementary notes
Percentages based on Top 2 Box. Question: "When searching for [...] apps in your smartphone's app store, how important are the following factors in making a decision about which app(s) to download?"
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Google. (May 5, 2015). Important factors when deciding to download an app according to users in the United States as of September 2014 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/434533/us-smartphone-app-factors-download/
Google. "Important factors when deciding to download an app according to users in the United States as of September 2014." Chart. May 5, 2015. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/434533/us-smartphone-app-factors-download/
Google. (2015). Important factors when deciding to download an app according to users in the United States as of September 2014. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/434533/us-smartphone-app-factors-download/
Google. "Important Factors When Deciding to Download An App According to Users in The United States as of September 2014." Statista, Statista Inc., 5 May 2015, https://www.statista.com/statistics/434533/us-smartphone-app-factors-download/
Google, Important factors when deciding to download an app according to users in the United States as of September 2014 Statista, https://www.statista.com/statistics/434533/us-smartphone-app-factors-download/ (last visited January 04, 2025)
Important factors when deciding to download an app according to users in the United States as of September 2014 [Graph], Google, May 5, 2015. [Online]. Available: https://www.statista.com/statistics/434533/us-smartphone-app-factors-download/
