The statistic illustrates the degree of B2B purchase decision influence in the United States in 2014, broken down by employee level. According to the source, 64 percent of executive-level employees and 24 percent of non-executive employees were the final authority when it comes to influencing B2B purchasing decision.
Degree of B2B purchase decision influence in the United States in 2014, by employee level
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Think with Google, & Kantar Millward Brown. (March 13, 2015). Degree of B2B purchase decision influence in the United States in 2014, by employee level [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
Think with Google, und Kantar Millward Brown. "Degree of B2B purchase decision influence in the United States in 2014, by employee level." Chart. March 13, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
Think with Google, Kantar Millward Brown. (2015). Degree of B2B purchase decision influence in the United States in 2014, by employee level. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
Think with Google, and Kantar Millward Brown. "Degree of B2b Purchase Decision Influence in The United States in 2014, by Employee Level." Statista, Statista Inc., 13 Mar 2015, https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
Think with Google & Kantar Millward Brown, Degree of B2B purchase decision influence in the United States in 2014, by employee level Statista, https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/ (last visited December 22, 2024)
Degree of B2B purchase decision influence in the United States in 2014, by employee level [Graph], Think with Google, & Kantar Millward Brown, March 13, 2015. [Online]. Available: https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
