The statistic illustrates the degree of B2B purchase decision influence in the United States in 2014, broken down by employee level. According to the source, 64 percent of executive-level employees and 24 percent of non-executive employees were the final authority when it comes to influencing B2B purchasing decision.
Degree of B2B purchase decision influence in the United States in 2014, by employee level
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Think with Google, & Kantar Millward Brown. (March 13, 2015). Degree of B2B purchase decision influence in the United States in 2014, by employee level [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
Think with Google, und Kantar Millward Brown. "Degree of B2B purchase decision influence in the United States in 2014, by employee level." Chart. March 13, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
Think with Google, Kantar Millward Brown. (2015). Degree of B2B purchase decision influence in the United States in 2014, by employee level. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
Think with Google, and Kantar Millward Brown. "Degree of B2b Purchase Decision Influence in The United States in 2014, by Employee Level." Statista, Statista Inc., 13 Mar 2015, https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
Think with Google & Kantar Millward Brown, Degree of B2B purchase decision influence in the United States in 2014, by employee level Statista, https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/ (last visited November 21, 2024)
Degree of B2B purchase decision influence in the United States in 2014, by employee level [Graph], Think with Google, & Kantar Millward Brown, March 13, 2015. [Online]. Available: https://www.statista.com/statistics/434520/b2b-purchase-decision-influence-employee-level/
