The statistic shows the percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014. It was found that B2B buyers have increased their pre-purchase research in 2014, with 30.4 percent of respondents saying they researched more than 90 percent of items before they made their purchase decision.
Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014
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Acquity Group. (October 10, 2014). Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
Acquity Group. "Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014." Chart. October 10, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
Acquity Group. (2014). Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
Acquity Group. "Percentage of Items Researched before Purchase According to B2b Buyers in The United States in 2013 and 2014." Statista, Statista Inc., 10 Oct 2014, https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
Acquity Group, Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014 Statista, https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/ (last visited November 22, 2024)
Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014 [Graph], Acquity Group, October 10, 2014. [Online]. Available: https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
