The statistic shows the percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014. It was found that B2B buyers have increased their pre-purchase research in 2014, with 30.4 percent of respondents saying they researched more than 90 percent of items before they made their purchase decision.
Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014
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Acquity Group. (October 10, 2014). Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
Acquity Group. "Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014." Chart. October 10, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
Acquity Group. (2014). Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
Acquity Group. "Percentage of Items Researched before Purchase According to B2b Buyers in The United States in 2013 and 2014." Statista, Statista Inc., 10 Oct 2014, https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
Acquity Group, Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014 Statista, https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/ (last visited December 23, 2024)
Percentage of items researched before purchase according to B2B buyers in the United States in 2013 and 2014 [Graph], Acquity Group, October 10, 2014. [Online]. Available: https://www.statista.com/statistics/434421/b2b-buyer-pre-purchase-research-usa/
