Most used e-commerce payment methods in Spain 2016-2023, with 2027 forecast

According to 2022 data, almost one-thirds of e-commerce users in Spain preferred to pay for their purchases via wallet. Credit cards ranked as Spain's second-most popular e-commerce payment method, ahead of debit cards. Cryptocurrency was not used whatsoever for e-commerce payments in Spain.

e-Commerce in Spain and its most successful sectors

Electronic commerce has begun to see growth over the past decade, with its sales volume reaching figures of approximately 41.5 billion euros in 2018, differing greatly from the volume registered in 2007, which amounted to a mere 5.9 billion euros. The tourism industry was the business sector that most benefited from e-commerce services in 2018, with travel agencies and tour operators registering revenues of over 5.6 billion euros and air travel generating approximately 4 billion euros that year. Other important sectors that generated the highest web-based revenues in Spain included clothing and gambling, with sales totals approximately 2.3 billion euros and 1.6 billion euros respectively.

e-Commerce expenditure in Spain

According to the latest records, the average Spaniard increased their expenditure on products purchased online in the last decade, rising from 739 euros a year in 2007 to 1.36 thousand in 2017. The most common amount spent per purchase was 25 to 30 euros. Insurance and financial services ranked as the service that Spaniards spent most money on, with average spending amounting to nearly 3.6 thousand euros in 2017. Electronics also arose as one of the most common items that Spaniards spent their money on, with an annual expenditure of 785.2 euros that year.