Most preferred payment methods for online purchases in Scandinavia 2023

In 2023, the most popular method of payment for online purchases in Norway and Denmark was by card, at 41 and 46 percent, respectively. Swish, the local mobile payment system, was the most popular payment option in Sweden, with over a quarter of respondents using it. 

Online shopping in the Nordics 

Nordic countries have seen an increase in internet purchases over the past few years. Over 80 percent of northern consumers shopped online in 2021. In the same year, the most commonly purchased products in the Nordics were clothing & footwear, home electronics, and beauty products. The German fashion giant Zalando was the most popular marketplace in all four countries, used by around 40 percent of northern online shoppers.

Sweden is the Northern outlier

Among Nordic citizens, Swedish shoppers spent the most on online purchases, with an e-commerce revenue of about 22 billion euros. Second in the Nordic e-commerce revenue ranking came Norway (17 billion euros), followed by Denmark (14 billion euros), and lastly Finland (13 billion euros). Domestic sellers continue to remain strong in the northern region, for example over 80 percent of Norwegians who made online purchases bought goods from national sellers in 2021.