Digital ad spending in the United Kingdom (UK) H1 2014-H1 2015, by industry category

Published by Statista Research Department, Oct 8, 2014
This statistic displays the highest spending industry categories in the UK online advertising market as of first half 2014 and 2015. Travel sector advertisers accounted for the greatest share of UK digital ad spend in 2015. Travel sector advertisers were 16.8 percent of UK internet ad spending. Consumer goods sector advertisers accounted for the greatest share of digital display advertising spending in the UK in 2014.

Industry categories ranked by share of online advertising spending in the United Kingdom (UK) in 1st half 2014 and 1st half 2015

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Release date

October 2014

Region

United Kingdom

Survey time period

H1 2014 and H1 2015*

Supplementary notes

* Figures for H1 2014 were published earlier by the source.

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