Google: brand awareness and image in Germany 2016

This statistic shows the results of a survey on the awareness and perception of the brand Google in Germany from 2013 to 2016. In 2016, about 64.47 million people among the German-speaking population aged 14 years and older knew Google as a brand.

Awareness, likeability and quality perception of Google as a brand in Germany from 2013 to 2016 (in million people)

Characteristic	People who knew the brand	People who found the brand likeable	People who thought of the brand as high-quality
2016	64.47	34.66	26.52
2015	64.04	32.38	24.65
2014	63.9	32.92	25.37
2013	63.66	34.95	26.5

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Release date

November 2016

More information

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 millions
2014: 8,156 respondents, projected to a population of 70.52 millions
2015: 7,009 respondents, projected to a population of 69.24 millions
2016: 7,026 respondents, projected to a population of 69.56 millions

This question was phrased by the source as follows: "Which of these brands or manufacturers do you know, even if it is just by name?"
"Just as one can find a person likeable or not, one can say the same of brands, this brand is likeable or not. Please tell me which of these brands you think are likeable."
"Of which of these brands would you say, they are high-quality, they provide a very good quality?"
(Original German question: "Welche von diesen Marken bzw. Herstellern sind Ihnen bekannt, wenn auch vielleicht nur dem Namen nach?"
"Genauso, wie man Menschen sympathisch oder unsympathisch finden kann, kann man auch von Marken sagen, diese Marke ist mir sympathisch oder unsympathisch. Bitte sagen Sie mir einmal, welche von diesen Marken Ihnen sympathisch sind."
"Bei welchen dieser Marken würden Sie sagen, die sind hochwertig, die bieten eine sehr gute Qualität?")

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