According to this survey by Kantar, 11.6 million people in the France are consuming 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' with a frequency level of 'Heavy users' in 2022. In contrast, 2.4 million people have a frequency level of 'Medium users'.
Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2020 - 2022, by frequency
(in 1,000s)
User type*
Heavy users
Light users
Medium users
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* The source indicates: Heavy users consumed crispbread either 'once a day or more', 'two to three times a week, or 'once a week.' Medium users consumed crispbread 'two or three times a month.' Light users consumed crispbread either 'once a month'or 'less than once a month.' Figures estimated by the source on the basis of survey responses.
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Kantar. (August 1, 2023). Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2020 - 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
Kantar. "Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2020 - 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
Kantar. (2023). Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2020 - 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
Kantar. "Number of Consumers of 'savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (Fr) 2020 - 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
Kantar, Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2020 - 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/ (last visited July 22, 2024)
Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2020 - 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/