According to this Kantar survey from 2024, 9.8 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 2.8 million people have a frequency level of 'Light users'.
Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2021 - 2023, by frequency
(in 1,000s)
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Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2021 - 2023, by frequency
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* The source indicates: Heavy users consumed crispbread either 'once a day or more', 'two to three times a week, or 'once a week.' Medium users consumed crispbread 'two or three times a month.' Light users consumed crispbread either 'once a month'or 'less than once a month.' Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2021 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved May 01, 2025, from https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
Kantar. "Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed May 01, 2025. https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
Kantar. (2024). Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2021 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: May 01, 2025. https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
Kantar. "Number of Consumers of 'savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (Fr) 2021 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
Kantar, Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2021 - 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/ (last visited May 01, 2025)
Number of consumers of 'Savoury Biscuits, Crispbread, Crackers & Rice Cakes' in France (FR) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/433535/crispbread-usage-by-user-type-in-france/
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