According to this Kantar survey from 2024, 6.8 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 3.2 million people have a frequency level of 'Light users'.
Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency
(in 1,000s)
* The source indicates: Heavy users consumed breakfast cereals (including porridge and oats) either 'once a day or more.' Medium users consumed breakfast cereals either 'two or three times a week' or 'once a week'. Light users consumed breakfast cereals either 'two or three times a month'or 'once a month or less' Figures estimated by the source on the basis of survey responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
Kantar. "Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
Kantar. (2024). Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
Kantar. "Number of Consumers of 'breakfast Cereals (Including Porridge/Oats)' in France (Fr) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
Kantar, Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/ (last visited December 22, 2024)
Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
