According to this Kantar survey from 2024, 6.8 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 3.2 million people have a frequency level of 'Light users'.
Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency
(in 1,000s)
* The source indicates: Heavy users consumed breakfast cereals (including porridge and oats) either 'once a day or more.' Medium users consumed breakfast cereals either 'two or three times a week' or 'once a week'. Light users consumed breakfast cereals either 'two or three times a month'or 'once a month or less' Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
Kantar. "Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
Kantar. (2024). Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
Kantar. "Number of Consumers of 'breakfast Cereals (Including Porridge/Oats)' in France (Fr) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
Kantar, Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/ (last visited November 21, 2024)
Number of consumers of 'Breakfast Cereals (Including Porridge/Oats)' in France (FR) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/433490/breakfast-cereals-usage-by-user-type-in-france/
