Fruit juice or nectar: most popular brands in Germany 2020

The most consumed fruit juice brand in Germany (based on the last four weeks) was Hohes C, followed by Granini and Valensina. However, when looking at discounter brands from Aldi or Lidl, consumer numbers eclipsed Hohes C.

Juicy facts

While fruit juice remains a popular drink in Germany, it also gets a fair amount of attention and questions from consumers regarding the amounts of sugar within, as well as the industry workings behind the juice. Per capita consumption figures show that apple and orange juice were the leading choices among consumers. Otherwise, in general, fruit juice consumption in Germany has decreased in recent years.

A fruitful industry?

Fruit juice industry revenues in Germany have fluctuated in the last decade. Production relies heavily on imports from other European countries such as Greece, Italy, Portugal and Spain.

Most popular brands of fruit juice or fruit nectar (consumption within the past four weeks) in Germany from 2017 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Not included after 2017
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
2020: 23,138 respondents, projected base of 70.63 million persons

The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

You can find more information on the methodology of the study here.

The question was phrased by the source as follows: "Which of the following brands of fruit juice/fruit nectar did you drink over the last four weeks?"

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