A March 2022 survey revealed that 17 percent of consumers in Canada always or often research products in-store before purchasing them online. Half of respondents reported that the only rarely or never engaged in showrooming, while 32 percent said they sometimes did so.
Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022
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CIRA. (May 24, 2022). Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
CIRA. "Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022." Chart. May 24, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
CIRA. (2022). Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
CIRA. "Percentage of Consumers Researching Products In-store before Purchasing Online in Canada as of March 2022." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
CIRA, Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022 Statista, https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/ (last visited December 21, 2024)
Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022 [Graph], CIRA, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
