A March 2022 survey revealed that 17 percent of consumers in Canada always or often research products in-store before purchasing them online. Half of respondents reported that the only rarely or never engaged in showrooming, while 32 percent said they sometimes did so.
Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022
Characteristic
Share of respondents
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CIRA. (May 24, 2022). Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
CIRA. "Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022." Chart. May 24, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
CIRA. (2022). Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
CIRA. "Percentage of Consumers Researching Products In-store before Purchasing Online in Canada as of March 2022." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
CIRA, Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022 Statista, https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/ (last visited August 25, 2024)
Percentage of consumers researching products in-store before purchasing online in Canada as of March 2022 [Graph], CIRA, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/433302/consumers-making-online-purchases-after-instore-browsing-canada/
