According to a survey conducted in March 2022, 45 percent of consumers in Canada reported that they often or always researched products digitally before purchasing them in stores. Additionally, 38 percent of the respondents said they sometimes engaged in webrooming, while 16 percent said they rarely or never did so.
Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022
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CIRA. (May 24, 2022). Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
CIRA. "Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022." Chart. May 24, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
CIRA. (2022). Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
CIRA. "Percentage of Consumers Researching Products Digitally before Purchasing in Store in Canada as of March 2022." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
CIRA, Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022 Statista, https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/ (last visited December 21, 2024)
Percentage of consumers researching products digitally before purchasing in store in Canada as of March 2022 [Graph], CIRA, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/433289/consumers-making-instore-purchases-after-online-browsing-canada/
