This statistic shows the results of a survey among retail managers and marketing directors concerning the distribution of investments in different digital marketing channels in Germany in 2014, and a forecast for 2017. In 2014, ad spendings for display advertising amounted to about 20.8 percent of the total budget for digital marketing. For 2017, retail managers and marketing directors expect a decrease to about 17.8 percent.
Share of investments in different online advertising channels in Germany in 2014, with a forecast for 2017*
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Horizont. (November 12, 2014). Share of investments in different online advertising channels in Germany in 2014, with a forecast for 2017* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/433149/digital-marketing-share-of-investments-germany/
Horizont. "Share of investments in different online advertising channels in Germany in 2014, with a forecast for 2017*." Chart. November 12, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/433149/digital-marketing-share-of-investments-germany/
Horizont. (2014). Share of investments in different online advertising channels in Germany in 2014, with a forecast for 2017*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/433149/digital-marketing-share-of-investments-germany/
Horizont. "Share of Investments in Different Online Advertising Channels in Germany in 2014, with a Forecast for 2017*." Statista, Statista Inc., 12 Nov 2014, https://www.statista.com/statistics/433149/digital-marketing-share-of-investments-germany/
Horizont, Share of investments in different online advertising channels in Germany in 2014, with a forecast for 2017* Statista, https://www.statista.com/statistics/433149/digital-marketing-share-of-investments-germany/ (last visited July 22, 2024)
Share of investments in different online advertising channels in Germany in 2014, with a forecast for 2017* [Graph], Horizont, November 12, 2014. [Online]. Available: https://www.statista.com/statistics/433149/digital-marketing-share-of-investments-germany/
