Over the period under consideration, the share of individuals that had never shopped online had increased across the unemployed and other inactive groups in Latvia. In 2022, it was reported that 35 percent of unemployed Latvians never purchased or ordered any goods online. The smallest share of non-online shoppers was recorded among pupils and students, at around 13 percent in 2022.
Share of population that had never shopped online in Latvia from 2020 to 2022, by employment status
Characteristic
2020
2021
2022
Pupils, students
17.9%
10.7%
13.4%
Employed
20.5%
19.7%
17.3%
Unemployed
22.4%
30.2%
35%
Other inactive
36.3%
36.1%
40.1%
Total
23.6%
23.6%
23.4%
Created with Highcharts 7.2.2Share of population17.9%17.9%20.5%20.5%22.4%22.4%36.3%36.3%23.6%23.6%10.7%10.7%19.7%19.7%30.2%30.2%36.1%36.1%23.6%23.6%13.4%13.4%17.3%17.3%35%35%40.1%40.1%23.4%23.4%202020212022Pupils, studentsEmployedUnemployedOther inactiveTotal
0%10%20%30%40%50%
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Central Statistical Bureau of Latvia. (August 14, 2023). Share of population that had never shopped online in Latvia from 2020 to 2022, by employment status [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/432791/non-online-shoppers-by-employment-status-latvia/
Central Statistical Bureau of Latvia. "Share of population that had never shopped online in Latvia from 2020 to 2022, by employment status." Chart. August 14, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/432791/non-online-shoppers-by-employment-status-latvia/
Central Statistical Bureau of Latvia. (2023). Share of population that had never shopped online in Latvia from 2020 to 2022, by employment status. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/432791/non-online-shoppers-by-employment-status-latvia/
Central Statistical Bureau of Latvia. "Share of Population That Had Never Shopped Online in Latvia from 2020 to 2022, by Employment Status." Statista, Statista Inc., 14 Aug 2023, https://www.statista.com/statistics/432791/non-online-shoppers-by-employment-status-latvia/
Central Statistical Bureau of Latvia, Share of population that had never shopped online in Latvia from 2020 to 2022, by employment status Statista, https://www.statista.com/statistics/432791/non-online-shoppers-by-employment-status-latvia/ (last visited January 04, 2025)
Share of population that had never shopped online in Latvia from 2020 to 2022, by employment status [Graph], Central Statistical Bureau of Latvia, August 14, 2023. [Online]. Available: https://www.statista.com/statistics/432791/non-online-shoppers-by-employment-status-latvia/
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