Between 2023 and 2024, the penetration rate of online shopping in Latvia increased across all age groups, except those aged 35 to 44 years, in Latvia. In 2024, more than nine in ten Latvians aged between 25 and 34 years had purchased or ordered online goods or services.
Share of population that had shopped online in Latvia from 2023 to 2024, by age category
Characteristic
2023
2024
16-24
85.5%
87.3%
25-34
93.1%
95.3%
35-44
89.2%
88.5%
45-54
70.5%
74.5%
55-64
48.5%
53%
65-74
27.7%
27.8%
0%20%40%60%80%100%120%
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Central Statistical Bureau of Latvia. (November 5, 2024). Share of population that had shopped online in Latvia from 2023 to 2024, by age category [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/432718/online-shopping-penetration-in-latvia-by-age-group/
Central Statistical Bureau of Latvia. "Share of population that had shopped online in Latvia from 2023 to 2024, by age category." Chart. November 5, 2024. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/432718/online-shopping-penetration-in-latvia-by-age-group/
Central Statistical Bureau of Latvia. (2024). Share of population that had shopped online in Latvia from 2023 to 2024, by age category. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/432718/online-shopping-penetration-in-latvia-by-age-group/
Central Statistical Bureau of Latvia. "Share of Population That Had Shopped Online in Latvia from 2023 to 2024, by Age Category." Statista, Statista Inc., 5 Nov 2024, https://www.statista.com/statistics/432718/online-shopping-penetration-in-latvia-by-age-group/
Central Statistical Bureau of Latvia, Share of population that had shopped online in Latvia from 2023 to 2024, by age category Statista, https://www.statista.com/statistics/432718/online-shopping-penetration-in-latvia-by-age-group/ (last visited April 26, 2025)
Share of population that had shopped online in Latvia from 2023 to 2024, by age category [Graph], Central Statistical Bureau of Latvia, November 5, 2024. [Online]. Available: https://www.statista.com/statistics/432718/online-shopping-penetration-in-latvia-by-age-group/
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