The spending on television advertising in Turkey increased constantly from 2010 to 2023. In 2023, television advertising expenditure reached a peak point of approximately 25 billion Turkish lira, almost doubling from the previous year.
Television advertising expenditure in Turkey from 2010 to 2023
(in billion Turkish lira)
Characteristic
Expenditure in billion Turkish lira
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The data includes both reported and unreported TV.Â
Reported TV - Rating measurement is based on estimates made by RD member media planning and purchasing agencies in line with Grpxsn times on full-time reported TV channels. The estimates were finalized by comparing them with the commercial revenues declared to RTÃœK.
Unreported TV – Includes media investment estimates made on other TV channels (except European channels) for which full-time ratings are not measured, but actual ad seconds are reported within the scope of Kantar Media AdEx.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertisers Association Turkey. (April 4, 2024). Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. "Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira)." Chart. April 4, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. (2024). Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. "Television Advertising Expenditure in Turkey from 2010 to 2023 (in Billion Turkish Lira)." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey, Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira) Statista, https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/ (last visited July 22, 2024)
Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira) [Graph], Advertisers Association Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
