Advertising screen relevancy in Canada 2017

Published by Statista Research Department, Apr 16, 2015
This statistic shows the importance of screens as advertising vehicles in Canada in 2014 and 2017, according to industry professionals. The survey revealed that 23 percent of industry professionals considered connected TV an important advertising vehicle in 2014. When asked to think three years ahead, this number increased to 55 percent of industry respondents considering connected TV an important advertising vehicle.

Importance of screens as advertising vechicles in Canada in 2014 and 2017

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Release date

April 2015

Region

Canada

Survey time period

2014

Number of respondents

91 respondents

Age group

18 years and older

Special properties

Respondents from media industry

Method of interview

Online survey

Supplementary notes

*Forecast - "Thinking about THREE YEARS from now.. "
Base: Total = 91; Media Buyers = 47; Media Sellers = 34; Other = 10
Connected TV - TV with built-in internet connectivity or third pary box connected to the internet such as XBOX, AppleTV or Playstation

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