Prime locations for shopping centers include main streets and city centers of European cities, and factors such as the main flow of customers, the amount of space to handle the sales volume expected, as well as the direct competition and neighbors all have a great impact on projected sales. Specifically, space requirements must be carefully tailored to usage requirements, as rent typically proves to be high.
Rental prices of prime shopping centers real estate in Europe
According to the data presented, the most expensive retail space in shopping centers was rented out in Frankfurt, where on average prices were 280 euros per square meter per month as of June 2021. In comparison, the most expensive cities for high street retail were London and Paris, where monthly prime rents were close to 2,000 euros per square meter.
Coronavirus and commercial real estate
Among the many impacts of the coronavirus (COVID-19) are the drop in foot traffic and sales at high street shops and shopping centers due to the lockdown and social distancing measures, but also the increase of e-commerce. Shopping out of the convenience of your own home increases the focus on the importance of logistical warehousing real estate.
Rental prices of prime shopping center real estate in selected European cities in 1st half 2021
(in euros per square meter per month)
Characteristic
Monthly cost per square meter in euros
Frankfurt
280
London
209.1
Dusseldorf
180
Berlin
160
Hamburg
150
Dublin
123.3
Warsaw
120
Prague
120
Birmingham
117.6
Manchester
117.6
Rotterdam
108.3
Oslo
102.4
Moscow
99.3
Created with Highcharts 7.2.2Monthly cost per square meter in euros280280209.1209.1180180160160150150123.3123.3120120120120117.6117.6117.6117.6108.3108.3102.4102.499.399.399.399.390909090909087.587.584.284.278.578.578.478.47575757574.274.27070707066.766.765.365.365656060FrankfurtLondonDusseldorfBerlinHamburgDublinWarsawPragueBirminghamManchesterRotterdamOsloMoscowLeedsMunichStuttgardViennaUtrechtSt PetersburgCopenhagenGlasgowBarcelonaThe HagueStockholmMadridBucharestAmsterdamBristolRomeHelsinki
020406080100120140160180200220240260280300320
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The source adds the following information: "Top open market
rent that could be expected for an in-line unit of
standard size within a prime centre. The figure
does not include service charges and taxes, and
does not reflect tenant incentives."
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Colliers International. (August 4, 2021). Rental prices of prime shopping center real estate in selected European cities in 1st half 2021 (in euros per square meter per month) [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/431702/prime-rents-retail-areas-europe/
Colliers International. "Rental prices of prime shopping center real estate in selected European cities in 1st half 2021 (in euros per square meter per month)." Chart. August 4, 2021. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/431702/prime-rents-retail-areas-europe/
Colliers International. (2021). Rental prices of prime shopping center real estate in selected European cities in 1st half 2021 (in euros per square meter per month). Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/431702/prime-rents-retail-areas-europe/
Colliers International. "Rental Prices of Prime Shopping Center Real Estate in Selected European Cities in 1st Half 2021 (in Euros per Square Meter per Month)." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/431702/prime-rents-retail-areas-europe/
Colliers International, Rental prices of prime shopping center real estate in selected European cities in 1st half 2021 (in euros per square meter per month) Statista, https://www.statista.com/statistics/431702/prime-rents-retail-areas-europe/ (last visited April 02, 2025)
Rental prices of prime shopping center real estate in selected European cities in 1st half 2021 (in euros per square meter per month) [Graph], Colliers International, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/431702/prime-rents-retail-areas-europe/
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