Radio time spent versus ad spend in Canada 2013-2016

Published by Statista Research Department, Sep 7, 2016
This statistic shows the share of time spent with radio versus the share of radio advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 16.1 percent of their media time with radio. Advertising spend on this medium in 2016 amounted to a 12.3 percent share.

Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016

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Release date

September 2016

Region

Canada

Survey time period

2013 to 2014

Age group

18 years and older

Supplementary notes

Excludes digital
*Estimates.

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Overview

4

TV & video

8

Audio

6

Social media

6

Gaming

6

Print

8

Cinema

5

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