Television time spent versus ad spend in Canada 2013-2016

Published by Statista Research Department, Sep 7, 2016
This statistic shows the share of time spent with television versus the share of television advertising spend in Canada from 2013 to 2014, and includes a forecast until 2016. It was estimated that in 2016 Canadians spent 34.7 percent of their media time with television. Advertising spend on this medium in 2016 amounted to a 26.1 percent share.

Share of time spent per day with television versus ad spend share in Canada from 2013 to 2016

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Release date

September 2016

Region

Canada

Survey time period

2013 to 2014

Age group

18 years and older

Supplementary notes

* Estimates

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Overview

4

TV & video

8

Audio

6

Social media

6

Gaming

6

Print

8

Cinema

5

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