Smartphone shipments quarterly in China Q1 2014-Q3 2022, by vendor

In the third quarter of 2022, the shipments of Vivo smartphones amounted to around 14.2 million shipments in China. Since the split of Honor in November 2020, Huawei has lost significant market shares not even making the country's top five smartphone brands.

Consolidation in full effect

Besides the disappearance of Huawei’s market share, not much has changed in the past years. Apple, Xiaomi, Oppo, and Vivo have emerged as the main players in the market. These market leaders have maintained a relatively stable share of the overall market, with Oppo and Vivo at the forefront. However, since Huawei lost its market position at the beginning of 2021, Honor has been able to fill the gap.

What happened to Huawei?

In 2021, Huawei became a victim of the trade and technology dispute between the United States and China. As one of the country’s leading tech companies with alleged close ties to the People’s Liberation Army, Huawei came into the crosshairs of the U.S. government and was placed on the Department of Commerce’s entity list which barred the company from purchasing certain computer chips. That same year, Huawei also sold its budget phone brand Honor. As a result, the company’s revenue from the consumer segment plummeted. However, in the autumn of 2023, Huawei revealed the return of its smartphone flagship Huawei Mate 60 which indicated that the company had made significant technology developments despite the sanctions.