According to this Kantar survey from 2024, 7.6 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 2.1 million people have a frequency level of 'Light users'.
Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in France (FR) 2021, by frequency
(in 1,000s)
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Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in France (FR) 2021, by frequency
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* The source indicates: - Heavy users consumed margarine and low fat/dairy spreads either 'more than once a day' or 'once a day.' - Medium users consumed margarine and low fat/dairy spreads 'two or three times a week.' - Light users consumed margarine and low fat/dairy spreads either 'once a week', 'two or three times a month' or 'once a month or less.'
Figures estimated by the source on the basis of survey responses.
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Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
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Kantar. (July 2, 2024). Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in France (FR) 2021, by frequency (in 1,000s) [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/430575/margarine-low-fat-dairy-spreads-usage-by-user-type-in-france/
Kantar. "Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in France (FR) 2021, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/430575/margarine-low-fat-dairy-spreads-usage-by-user-type-in-france/
Kantar. (2024). Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in France (FR) 2021, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/430575/margarine-low-fat-dairy-spreads-usage-by-user-type-in-france/
Kantar. "Number of Consumers of 'low Fat Spreads, Dairy Spreads & Soft Margarine' in France (Fr) 2021, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/430575/margarine-low-fat-dairy-spreads-usage-by-user-type-in-france/
Kantar, Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in France (FR) 2021, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/430575/margarine-low-fat-dairy-spreads-usage-by-user-type-in-france/ (last visited April 25, 2025)
Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in France (FR) 2021, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/430575/margarine-low-fat-dairy-spreads-usage-by-user-type-in-france/
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