According to a survey conducted among marketers worldwide in February 2022, 43 percent of respondents said that improving customer experience was the most important advantage gained from marketing automation. Enabling staff to make better use of their time was cited by 38 percent of respondents, while 35 percent said marketing automation improved data and decision making.
Leading benefits of using marketing automation according to marketers worldwide as of February 2022
52 percent of respondents at B2C companies, 22 percent at B2B companies, 26 percent at B2C and B2B companies. Survey question: "What are the most important advantages of using marketing automation?"
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Ascend2. (February 23, 2022). Leading benefits of using marketing automation according to marketers worldwide as of February 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/430513/marketing-automation-benefits-worldwide/
Ascend2. "Leading benefits of using marketing automation according to marketers worldwide as of February 2022." Chart. February 23, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/430513/marketing-automation-benefits-worldwide/
Ascend2. (2022). Leading benefits of using marketing automation according to marketers worldwide as of February 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/430513/marketing-automation-benefits-worldwide/
Ascend2. "Leading Benefits of Using Marketing Automation According to Marketers Worldwide as of February 2022." Statista, Statista Inc., 23 Feb 2022, https://www.statista.com/statistics/430513/marketing-automation-benefits-worldwide/
Ascend2, Leading benefits of using marketing automation according to marketers worldwide as of February 2022 Statista, https://www.statista.com/statistics/430513/marketing-automation-benefits-worldwide/ (last visited December 30, 2024)
Leading benefits of using marketing automation according to marketers worldwide as of February 2022 [Graph], Ascend2, February 23, 2022. [Online]. Available: https://www.statista.com/statistics/430513/marketing-automation-benefits-worldwide/
