Leading marketing automation objectives according to B2B marketers worldwide 2017

Published by
Julia Faria,
Oct 30, 2023
The statistic shows the leading reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017. The source found that 29 percent of surveyed marketers said that generating higher quality leads was the main reason why they used marketing automation.

Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017

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Release date

September 2017

Region

Worldwide, North America, Europe

Survey time period

April and May 2017

Number of respondents

235 respondents

Special properties

in-house B2B marketers

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Statistics on " LinkedIn B2B marketing worldwide "

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Overview

5

Audience

5

Marketers' insights

7

Effectiveness

4

Further related statistics

5

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Statistics

Topics

Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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