This statistic gives an insight on mobile devices used by different age groups to complete their path to purchase online in the United Kingdom (UK) in December 2014. Younger people were more likely to use their mobile devices to complete their shopping journeys than older people. That month, 13% of UK millenials (from the age 18 to 34) used their smartphones to complete their purchases. People from age group 35 to 64 who were more likely to start their path to purchase on a tablet (6%), rather than a smartphone (1%).
Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device
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MMA. (February 6, 2015). Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
MMA. "Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device." Chart. February 6, 2015. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
MMA. (2015). Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
MMA. "Share of Mobile Users Using Their Devices to Complete Their Path to Purchase in The United Kingdom (Uk) in December 2014, by Age and Device." Statista, Statista Inc., 6 Feb 2015, https://www.statista.com/statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
MMA, Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device Statista, https://www.statista.com/statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/ (last visited December 31, 2024)
Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device [Graph], MMA, February 6, 2015. [Online]. Available: https://www.statista.com/statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
