According to recent market calculations, the digital advertising spending of the entertainment industry in the United States reached close to 7.6 billion U.S. dollars. The sector is projected to spend 8.48 billion dollars in digital advertising in 2021.
Entertainment industry digital advertising spending in the United States from 2016 to 2021
(in billion U.S. dollars)
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Figures for periods prior to 2017 come from previous reporting.
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eMarketer. (September 22, 2020). Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/430288/us-entertainment-industry-online-ad-spending/
eMarketer. "Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)." Chart. September 22, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/430288/us-entertainment-industry-online-ad-spending/
eMarketer. (2020). Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/430288/us-entertainment-industry-online-ad-spending/
eMarketer. "Entertainment Industry Digital Advertising Spending in The United States from 2016 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/430288/us-entertainment-industry-online-ad-spending/
eMarketer, Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/430288/us-entertainment-industry-online-ad-spending/ (last visited December 22, 2024)
Entertainment industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph], eMarketer, September 22, 2020. [Online]. Available: https://www.statista.com/statistics/430288/us-entertainment-industry-online-ad-spending/
