It was calculated that the media industry In the United States spent 6.93 billion U.S. dollars on digital advertising in the country in 2019. According to market projections, the sector is estimated to spend a little over seven billion dollars in 2021.
Media industry digital advertising spending in the United States from 2016 to 2021
(in billion U.S. dollars)
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Figures for periods prior to 2017 come from previous reporting.
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eMarketer. (October 18, 2020). Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
eMarketer. "Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)." Chart. October 18, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
eMarketer. (2020). Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
eMarketer. "Media Industry Digital Advertising Spending in The United States from 2016 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Oct 2020, https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
eMarketer, Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/ (last visited December 21, 2024)
Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph], eMarketer, October 18, 2020. [Online]. Available: https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
