This statistic shows the most successful agencies according to the GWA ranking of effectiveness in Germany as of November 2015. Jung von Matt ranked first with a score of 310 points. The Serviceplan group and Ogilvy came in second and third place, scoring 273 and 252 points respectively.
Most successful agencies based on their score in the GWA-Effektivitätsranking in Germany 2015
GWA Effie, Cannes Effectiveness, Euro Effie, Effie Worldwide, AME; one point for each shortlist placement per competition, bronze = 2, silver = 4, gold = 6 points; see comments for further information
Supplementary notes
The source provides the following explanation: AME is weighted by a factor of 3 all other competitions by a factor of 10. The total score of each agency results from multiplying the points from each competition with the respective factor, thus determining its place in the ranking. All agencies listed as handing in a case receive the same amount of points. If several agencies hand in a case together, the listed participants are marked with a footnote. If several agencies are listed but belong to the same agency group by corporate law, the points are awarded once for the whole group. An agency belongs to a group if it holds a share of 25 percent or more. Holdings that are not operating actively themselves do not count as an agency group.
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GWA. (December 1, 2015). Most successful agencies based on their score in the GWA-Effektivitätsranking in Germany 2015 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/430204/gwa-ranking-leading-agencies-germany/
GWA. "Most successful agencies based on their score in the GWA-Effektivitätsranking in Germany 2015." Chart. December 1, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/430204/gwa-ranking-leading-agencies-germany/
GWA. (2015). Most successful agencies based on their score in the GWA-Effektivitätsranking in Germany 2015. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/430204/gwa-ranking-leading-agencies-germany/
GWA. "Most Successful Agencies Based on Their Score in The Gwa-effektivitätsranking in Germany 2015." Statista, Statista Inc., 1 Dec 2015, https://www.statista.com/statistics/430204/gwa-ranking-leading-agencies-germany/
GWA, Most successful agencies based on their score in the GWA-Effektivitätsranking in Germany 2015 Statista, https://www.statista.com/statistics/430204/gwa-ranking-leading-agencies-germany/ (last visited December 30, 2024)
Most successful agencies based on their score in the GWA-Effektivitätsranking in Germany 2015 [Graph], GWA, December 1, 2015. [Online]. Available: https://www.statista.com/statistics/430204/gwa-ranking-leading-agencies-germany/
