Survey on the level of acceptance of cinema advertising in Germany 2014

Published by Statista Research Department, Jun 30, 2014
This statistic shows the results of a survey concerning the acceptance of cinema advertising in Germany in 2014. During the survey period it was found that nearly 54 percent of respondents considered advertising part of the cinema experience.

Would you say that cinema advertising is an essential part of the cinema experience or do you rather consider it a nuisance?

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Release date

June 2014

Region

Germany

Survey time period

20 September 2013 to 8 April 2014

Number of respondents

1,028 cinema goers

Special properties

day-after-recall survey

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Other statistics that may interest you Advertising in Germany

Overview

6

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

6

Forecasts

8

Further related statistics

5

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