In 2023, ARD Media had the highest gross reach among German radio marketers, with around 9.56 million listeners per average hour. Almost 3.63 million of these were from the advertising-relevant target group. Radio marketers RMS had around 9.47 million listeners, putting it in second place ahead of Studio Gong with just under 2.3 million listeners.
ma 2024 Audio I: gross reach of radio marketers in Germany
(in 1,000)
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14 to 49 years
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ARD Media. (March 20, 2024). ma 2024 Audio I: gross reach of radio marketers in Germany (in 1,000) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/430101/radio-advertising-reach-of-selected-marketers-germany/
ARD Media. "ma 2024 Audio I: gross reach of radio marketers in Germany (in 1,000)." Chart. March 20, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/430101/radio-advertising-reach-of-selected-marketers-germany/
ARD Media. (2024). ma 2024 Audio I: gross reach of radio marketers in Germany (in 1,000). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/430101/radio-advertising-reach-of-selected-marketers-germany/
ARD Media. "Ma 2024 Audio I: Gross Reach of Radio Marketers in Germany (in 1,000)." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/430101/radio-advertising-reach-of-selected-marketers-germany/
ARD Media, ma 2024 Audio I: gross reach of radio marketers in Germany (in 1,000) Statista, https://www.statista.com/statistics/430101/radio-advertising-reach-of-selected-marketers-germany/ (last visited July 22, 2024)
ma 2024 Audio I: gross reach of radio marketers in Germany (in 1,000) [Graph], ARD Media, March 20, 2024. [Online]. Available: https://www.statista.com/statistics/430101/radio-advertising-reach-of-selected-marketers-germany/