E-commerce reach in Estonia 2010-2024, by education level

Published by Statista Research Department, Dec 8, 2024

Around 73 percent of individuals who had below-upper or upper secondary education in Estonia were e-commerce users in 2024. Among those with a university degree, the share of people who had used online commerce services in the past 12 months was over 10 percentage points higher.

Share of e-commerce users among internet users in Estonia from 2010 to 2024, by educational attainment

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Release date

September 2024

Region

Estonia

Survey time period

2010 to 2024

Age group

16-74 years

Special properties

internet users who have made an online purchase in the past 12 months

Supplementary notes

E-commerce users in the past 12 months.

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Overview

8

Usage

8

Enterprise usage

5

Product categories

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Delivery

6

Consumer behavior

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Topics

E-commerce in EstoniaE-commerce in the BalticsE-commerce in LithuaniaE-commerce in LatviaB2B e-commerce in Europe
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