E-commerce reach in Estonia 2010-2024, by gender

Published by Statista Research Department, Dec 8, 2024

E-commerce usage in Estonia was more common among women. In 2024, over 81 percent of female internet users ordered goods or services online in the past 12 months. To compare, in 2010, about 23 percent of men and women in Estonia had purchased online in the past 12 months.

Share of e-commerce users among internet users in Estonia from 2010 to 2024, by gender

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Release date

September 2024

Region

Estonia

Survey time period

2010 to 2024

Age group

16-74 years

Special properties

internet users who have made an online purchase in the past 12 months

Supplementary notes

E-commerce users in the past 12 months.

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Overview

8

Usage

8

Enterprise usage

5

Product categories

8

Delivery

6

Consumer behavior

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Topics

E-commerce in EstoniaE-commerce in the BalticsE-commerce in LithuaniaE-commerce in LatviaB2B e-commerce in Europe
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