In 2010, about 23 percent of men and women in Estonia had purchased online in the past 12 months. By 2022, e-commerce usage became slightly more inegalitarian across genders, with nearly 79 percent of women buying goods and services online compared to less than two thirds of men doing the same.
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender
Characteristic
Male
Female
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statistics Estonia. (September 16, 2022). Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. "Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender." Chart. September 16, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. (2022). Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. "Share of E-commerce Users among Internet Users in Estonia from 2010 to 2022, by Gender." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia, Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender Statista, https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/ (last visited July 22, 2024)
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender [Graph], Statistics Estonia, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/