This statistic shows the results of a survey on the frequency of writing test reviews or product evaluations on the internet in Germany from 2013 to 2015. In 2013, there were roughly 0.49 million internet users among the German-speaking population aged 14 years and older, who posted reviews on brands, products or services, or wrote test reviews on the internet frequently.
Number of internet users who posted reviews on products, brands or services, or wrote test reviews on the internet in Germany from 2013 to 2015
(in millions)
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Number of internet users who posted reviews on products, brands or services, or wrote test reviews on the internet in Germany from 2013 to 2015
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Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million
2015: 7,009 respondents, projected to a population of 69.24 million
Information on target group "German-speaking internet users":
2013: projected to 52.92 million people
2014: projected to 53.54 million people
2015: projected to 54.16 million people
This question was phrased by the source as follows: "As you know, there are a variety of offers on the internet. There is a selection on these cards. How often do you use these offers? Please organize the cards on this sheet accordingly: writing of reviews on brands, products or services, writing test reviews." (Original German question: "Es gibt ja ganz verschiedene Angebote im Internet. Hier auf diesen Karten steht eine Auswahl. Wie oft nutzen Sie diese Angebote? Bitte verteilen Sie die Karten entsprechend auf das Bildblatt hier, Sie sehen ja, was da steht: Bewertungen über Marken, Produkte oder Dienstleistungen abgeben, Testberichte schreiben.")
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IfD Allensbach. (October 20, 2015). Number of internet users who posted reviews on products, brands or services, or wrote test reviews on the internet in Germany from 2013 to 2015 (in millions) [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/429611/frequency-of-writing-reviews-on-the-internet-germany/
IfD Allensbach. "Number of internet users who posted reviews on products, brands or services, or wrote test reviews on the internet in Germany from 2013 to 2015 (in millions)." Chart. October 20, 2015. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/429611/frequency-of-writing-reviews-on-the-internet-germany/
IfD Allensbach. (2015). Number of internet users who posted reviews on products, brands or services, or wrote test reviews on the internet in Germany from 2013 to 2015 (in millions). Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/429611/frequency-of-writing-reviews-on-the-internet-germany/
IfD Allensbach. "Number of Internet Users Who Posted Reviews on Products, Brands or Services, or Wrote Test Reviews on The Internet in Germany from 2013 to 2015 (in Millions)." Statista, Statista Inc., 20 Oct 2015, https://www.statista.com/statistics/429611/frequency-of-writing-reviews-on-the-internet-germany/
IfD Allensbach, Number of internet users who posted reviews on products, brands or services, or wrote test reviews on the internet in Germany from 2013 to 2015 (in millions) Statista, https://www.statista.com/statistics/429611/frequency-of-writing-reviews-on-the-internet-germany/ (last visited April 25, 2025)
Number of internet users who posted reviews on products, brands or services, or wrote test reviews on the internet in Germany from 2013 to 2015 (in millions) [Graph], IfD Allensbach, October 20, 2015. [Online]. Available: https://www.statista.com/statistics/429611/frequency-of-writing-reviews-on-the-internet-germany/
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