Most valuable Swedish brands 2024

In 2024, the self-assembly furniture retailer IKEA was the most valuable Swedish brand. The brand's value stood at 15.79 billion U.S. dollars that year. Volvo came second, with a value of 11.73 billion U.S. dollars. These two Swedish brands were also among the most valuable in the whole Nordic area, including Danish, Finnish, and Norwegian brands.

Why is IKEA the most valuable Swedish brand?

According to the source, the reason for the strength of IKEA’s value is that Sweden in general has a high reputation regarding self-assembly home furniture. Consumers recognize good quality, as well as convenience and low prices. The retailer owns more than 470 stores worldwide and is still expanding. Furthermore, the company committed to supporting its stores with a higher online presence, as well as to becoming a circular retailer. 

Which sectors are most valuable?

Strongly represented among the leading Swedish brands were also financial institutions. Nordea was the most valuable banking brand in 2024, at roughly five billion U.S. dollars. Banks accounted for the fourth highest share of brand values among all industries in Sweden, after retailers, automotive, as well as engineering brands.