Largest advertising categories in Chile 2022, by ad spend share

Published by
J. G. Navarro,
Feb 2, 2024
Between January and November 2022, supermarkets and hypermarkets accounted for little more than nine percent of Chile's total advertising spending, making them the leading ad category in the South American country by share of the ad expenditure. The department stores and telephony segments followed with almost eight and five percent, respectively. According to another source, Chile's ad spending surpassed 942 billion Chilean pesos in 2022.

Leading advertising categories in Chile between January and November 2022, by ad spend share

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Release date

March 2023

Region

Chile

Survey time period

January to November 2022

Supplementary notes

The date of release is the date of access.

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