According to a survey on social media advertising conducted by Rakuten Insight in July 2023, more than half of the respondents from all age groups in Vietnam indicated their intention to click on advertisements on social media platforms due to the relevance of the content. The same survey also revealed that Vietnamese respondents were willing to view social media advertisements because of the attraction of good offers or discounts.
Reasons for clicking on advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group
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Reasons for clicking on advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group
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among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 683 respondents
25-34 years: 851 respondents
35-44 years: 545 respondents
45-54 years: 149 respondents
55 and older: 83 respondents
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1405067/vietnam-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1405067/vietnam-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1405067/vietnam-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405067/vietnam-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group Statista, https://www.statista.com/statistics/1405067/vietnam-reasons-for-clicking-on-social-media-advertisements-by-age-group/ (last visited March 10, 2025)
Reasons for clicking on advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405067/vietnam-reasons-for-clicking-on-social-media-advertisements-by-age-group/
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