Sources for product information on the internet in Germany 2016

This statistic shows the results of a survey on sources used to find product-related information on the internet in Germany from 2013 to 2016. In 2016, there were about 12.38 million internet users among the German-speaking population aged 14 years and older, who used discussion forums or blogs as a source of information for products and services.

Number of internet users who searched for information on products and services online in Germany from 2013 to 2016, by sources used (in millions)

Characteristic	Price comparison	Test reports	Reviews/comments by other users	Website of companies or manufacturers	Discussion forums/blogs
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Release date

November 2016

More information

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking internet users

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million
2015: 7,009 respondents, projected to a population of 69.24 million
2016: 7,026 respondents, projected to a population of 69.56 million

Information on target group "German-speaking internet users":
2013: projected to 52.92 million people
2014: projected to 53.54 million people
2015: projected to 54.16 million people
2016: projected to 55.81 million people

This question was phrased by the source as follows: "How do you inform yourself on the internet about products or services, what do you use: Test reports, reviews or comments by other buyers, company or supplier websites, posts in discussion forums or blogs, price comparisons or what else?"

Multiple answers were allowed. (original German question:"Wie informieren Sie sich im Internet über Produkte oder Dienstleistungen, was nutzen Sie da alles: Testberichte, Bewertungen oder Kommentare anderer Käufer, Internetseiten des Herstellers oder Anbieters, Beiträge in Diskussionsforen oder Blogs, Preisvergleiche oder was sonst?")

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