Social network memberships in Germany 2016

This statistic shows the results of a survey on community platform memberships in Germany from 2013 to 2016. In 2013, there were about 28.18 million people among the German-speaking population aged 14 and older, who used social networks like Facebook, XING or StudiVZ as a member. By 2016 this figure had increased to nearly 30 million people.

Number of internet users who used a social network as a member (e.g. Facebook, XING) in Germany from 2013 to 2016 (in millions)

Characteristic	Number of internet users in millions
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Release date

October 2016

More information

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking internet users

Method of interview

Face-to-face interview

Supplementary notes

The Allensbach Computer and Technology Analysis (Allensbacher Computer- und Technik-Analyse) is an annual study that serves the continuous observation of the acceptance and usage of digital technologies in Germany. Additionally, the Allensbach Institute for Public Opinion Research (Institut für Demoskopie Allensbach) collects data from a variety of other thematic fields.

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million
2015: 7,009 respondents, projected to a population of 69.24 million
2016: 7,026 respondents, projected to a population of 69.56 million

Information on target group "German-speaking internet users":
2013: projected to 52.92 million people
2014: projected to 53.54 million people
2015: projected to 54.16 million people
2016: projected to 55.81 million people

This question was phrased by the source as follows: "On these cards there are several options on how one could be active on the internet, what to do on the internet. Please organize the cards on the sheet in front of you, depending on how often you do this on the internet: use a social network, for example Facebook, Xing or StudiVZ, as a member." (original German question:„Hier auf den Karten steht Verschiedenes, wie man selbst im Internet aktiv werden kann, was man dort machen kann. Bitte verteilen Sie die Karten entsprechend auf das Blatt, je nachdem, wie häufig Sie das im Internet machen: Als Mítglied ein soziales Netzwerk, wie z.B. Facebook, XING oder studiVZ nutzen")

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