In 2023, display was the leading digital advertisigng format in Ireland, attracting 61 percent of digital advertising spending. Search ranked secnd with 33 percentpercent, whereas classifieds and directories accounted for six percent of the total.
Distribution of digital advertising spending in Ireland in 2023, by format
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IAB Europe, & Statista. (June 12, 2024). Distribution of digital advertising spending in Ireland in 2023, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/
IAB Europe, und Statista. "Distribution of digital advertising spending in Ireland in 2023, by format." Chart. June 12, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/
IAB Europe, Statista. (2024). Distribution of digital advertising spending in Ireland in 2023, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/
IAB Europe, and Statista. "Distribution of Digital Advertising Spending in Ireland in 2023, by Format." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/
IAB Europe & Statista, Distribution of digital advertising spending in Ireland in 2023, by format Statista, https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/ (last visited December 21, 2024)
Distribution of digital advertising spending in Ireland in 2023, by format [Graph], IAB Europe, & Statista, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/428590/total-advertising-expenditure-in-ireland/