The source forecast that, in 2024, TV advertising revenues in Ireland will reach almost 210 million euros, of which little more than 25 million euros (or 12 percent) will come from broadcaster video on demand (BVOD) and connected TV (CTV). The remaining 185 million euros will be invested in traditional TV. Both media's ad revenues were projected to continue to expand as the decade unfolds, collectively surpassing 240 million euros by 2028.
TV advertising revenue in Ireland from 2024 to 2028, by type
(in million euros)
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GroupM. (December 7, 2023). TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/428577/television-advertising-expenditure-in-ireland/
GroupM. "TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros)." Chart. December 7, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/428577/television-advertising-expenditure-in-ireland/
GroupM. (2023). TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/428577/television-advertising-expenditure-in-ireland/
GroupM. "Tv Advertising Revenue in Ireland from 2024 to 2028, by Type (in Million Euros)." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/428577/television-advertising-expenditure-in-ireland/
GroupM, TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros) Statista, https://www.statista.com/statistics/428577/television-advertising-expenditure-in-ireland/ (last visited November 21, 2024)
TV advertising revenue in Ireland from 2024 to 2028, by type (in million euros) [Graph], GroupM, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/428577/television-advertising-expenditure-in-ireland/
