This statistic gives information on the reasons for purchasing products online instead of in-store worldwide in 2014. The survey revealed that 47 percent of respondents prefer to purchase products online as opposed to in-store because they are able shop 24/7.
Why do you buy products online instead of in-store?
Characteristic
Share of respondents
Lower prices/better deals than in-store
52%
I can shop 24/7 online
47%
No need to travel to a physical store
40%
Wider of variety of products than in-store
33%
Easier to compare and research products/offers than in-store
30%
I can only get some products online
25%
Customer reviews of products available online
20%
Looking for a particular brand/product
18%
Receiving a promotion via email or text/SMS message (e.g. coupons/vouchers)
11%
Better product information than in-store
10%
I have a wider variety of return options
4%
Social media interactions via Facebook, Twitter, etc.
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Apparel Magazine. (March 31, 2015). Why do you buy products online instead of in-store? [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
Apparel Magazine. "Why do you buy products online instead of in-store?." Chart. March 31, 2015. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
Apparel Magazine. (2015). Why do you buy products online instead of in-store?. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
Apparel Magazine. "Why Do You Buy Products Online Instead of In-store?." Statista, Statista Inc., 31 Mar 2015, https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
Apparel Magazine, Why do you buy products online instead of in-store? Statista, https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/ (last visited December 19, 2024)
Why do you buy products online instead of in-store? [Graph], Apparel Magazine, March 31, 2015. [Online]. Available: https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
