This statistic gives information on the reasons for purchasing products online instead of in-store worldwide in 2014. The survey revealed that 47 percent of respondents prefer to purchase products online as opposed to in-store because they are able shop 24/7.
Why do you buy products online instead of in-store?
Characteristic
Share of respondents
Lower prices/better deals than in-store
52%
I can shop 24/7 online
47%
No need to travel to a physical store
40%
Wider of variety of products than in-store
33%
Easier to compare and research products/offers than in-store
30%
I can only get some products online
25%
Customer reviews of products available online
20%
Looking for a particular brand/product
18%
Receiving a promotion via email or text/SMS message (e.g. coupons/vouchers)
11%
Better product information than in-store
10%
I have a wider variety of return options
4%
Social media interactions via Facebook, Twitter, etc.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Apparel Magazine. (March 31, 2015). Why do you buy products online instead of in-store? [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
Apparel Magazine. "Why do you buy products online instead of in-store?." Chart. March 31, 2015. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
Apparel Magazine. (2015). Why do you buy products online instead of in-store?. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
Apparel Magazine. "Why Do You Buy Products Online Instead of In-store?." Statista, Statista Inc., 31 Mar 2015, https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
Apparel Magazine, Why do you buy products online instead of in-store? Statista, https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/ (last visited November 17, 2024)
Why do you buy products online instead of in-store? [Graph], Apparel Magazine, March 31, 2015. [Online]. Available: https://www.statista.com/statistics/428185/reasons-for-purchasing-products-online-instead-of-in-store-worldwide/
