This statistic represents the results of an online survey among 1,568 U.S. Hispanic shoppers from September to November 2014. Hispanic consumers were asked how frequently they visit the supermarket to purchase consumer packaged goods (CPG). The results showed that U.S. Hispanic adults made on average 1.8 shopping trips in order to buy health and beauty aids.
Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category
For the Hispanic oversamples, in order to reach a more representative population, Nielsen conducted a portion of the survey using a CATI (computer-assisted telephone interviewing) system. Both mobile-only respondents and those with a landline were contacted using this method.
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Nielsen. (March 26, 2015). Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/427721/us-hispanic-consumers-average-visits-per-month-to-purchase-cpg-by-category/
Nielsen. "Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category ." Chart. March 26, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/427721/us-hispanic-consumers-average-visits-per-month-to-purchase-cpg-by-category/
Nielsen. (2015). Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/427721/us-hispanic-consumers-average-visits-per-month-to-purchase-cpg-by-category/
Nielsen. "Average Number of Shopping Trips per Month of Hispanics to Purchase Consumer Packaged Goods (Cpg) in The United States in 2014, by Category ." Statista, Statista Inc., 26 Mar 2015, https://www.statista.com/statistics/427721/us-hispanic-consumers-average-visits-per-month-to-purchase-cpg-by-category/
Nielsen, Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category Statista, https://www.statista.com/statistics/427721/us-hispanic-consumers-average-visits-per-month-to-purchase-cpg-by-category/ (last visited November 21, 2024)
Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category [Graph], Nielsen, March 26, 2015. [Online]. Available: https://www.statista.com/statistics/427721/us-hispanic-consumers-average-visits-per-month-to-purchase-cpg-by-category/
